L'Occitane en Provence
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L'Occitane en Provence, also known as L'Occitane, is a French premium skincare brand. The brand produces perfumes, shampoos, soaps, and home fragrances designed to bring pleasure and immerse you in the atmosphere of the French Provence.
History of L'Occitane en Provence:
The L'OCCITANE brand was founded in 1976 when its founder, Olivier Baussan, began producing essential oils and selling them in his native Provence. Since then, this brand, based on principles of reliability and real stories, has been constantly developing while maintaining its unwavering philosophy. Nature matters, but people matter most. That's why L'OCCITANE adheres to its values, which are aimed at protecting our unique planet and maintaining respectful relationships with people. The brand's products embody the "art de vivre" - "art of living," allowing you to enjoy both mental and physical comfort. L'Occitane combines the power of nature with the results of scientific research, creating highly effective formulas enriched with natural active ingredients and essential oils.
The brand is represented in more than 90 countries on all continents. The mission of the brand is to revive and preserve the traditions of the southern region of France - Provence. As claimed by L'Occitane, "each of the L'Occitane collections is inspired by Provence - its sunny landscapes, fruit plantations, rich culture, and traditions. Therefore, it is not surprising that the new products of the L'Occitane brand immediately gain fans around the world. At the same time effective and safe - all L'Occitane products are made exclusively from active natural components, predominantly organic. From the energizing verbena to the sweet almond, from the relaxing lavender to the nourishing shea - all L'Occitane products will allow you to take care of yourself qualitatively and discover new facets of well-being. Products for body care are in high demand among L'Occitane fans worldwide, among which you can find lotions, milks, oils, and gels for the body with various aromas. The unique result is achieved by L'Occitane products for body shaping, as well as cosmetic products designed to take care of the skin of the hands and feet.
Raw materials for L'Occitane en Provence cosmetics are grown in the Provence region of France. This region is renowned for its favorable climate and fertile soil, creating ideal conditions for cultivating many plants used in L'Occitane cosmetics. These may include lavender, olives, almonds, rosemary, and other herbs and plants characteristic of this region. The production of raw materials for L'Occitane cosmetics in Provence underscores the brand's French heritage and upholds ideals of ecological sustainability and quality.
L'Occitane en Provence also utilizes various ingredients from different parts of the world, including Africa and Malaysia, among other regions. For example, some products may use shea butter from West Africa, cocoa from Cote d'Ivoire, and palm kernel oil from Malaysia. It is important to note that L'Occitane en Provence adheres to high standards of quality and ethics in selecting sources for its ingredients, and the brand actively works to promote sustainable agriculture and support local producers.
Reviews of L'Occitane en Provence products from celebrities testify to the high quality and effectiveness of the brand's products. Many well-known personalities highly appreciate the natural ingredients and unique formulas that make L'Occitane products so popular.
For example, actress Emma Watson noted that she adores L'Occitane products for their naturalness and effectiveness, particularly valuing the shea butter and body creams of the brand for their moisturizing properties. Other celebrities, such as Miranda Kerr and Nicole Kidman, have also expressed positive reviews about L'Occitane products, highlighting their luxurious textures and pleasant scents.
L'Occitane en Provence's concern for the environment and people is natural for a brand that loves nature and cares about its preservation and safety. L'OCCITANE uses ingredients obtained through environmentally friendly methods. The origin of these ingredients can be traced to ensure that plants are grown and harvested without harming the environment and biodiversity. The brand has even developed supply channels that protect local plant species! Additionally, numerous initiatives have been launched, such as creating the first plantation for organic cultivation of immortelle in Corsica, reviving almond tree cultivation in Provence, and working on a project to preserve Provencal lavender, which is threatened by climate change. Furthermore, the brand is involved in planting protective strips, popularizing local plant species, and protecting old and rare varieties.
In 2004, a program was launched to plant immortelle on Corsica. The flowers of this wild plant yield precious essential oils. Thanks to L'OCCITANE's efforts, 50 hectares of land were planted, and the brand does not intend to stop there.
L'OCCITANE is one of the founders of France Amande, a French organization involved in large-scale planting of almond trees in Provence. This ingredient is particularly valuable for the brand, which uses not only whole almonds but also crushed almonds in its production.
For many years, L'OCCITANE has also paid increased attention to environmental protection, particularly by reducing reuse and recycling waste. The brand's goal in the coming years is to release 100% of its bottles made from 100% recyclable plastic and to have 100% of its stores providing plastic recycling services.
L'OCCITANE recently signed a multi-year contract with Loop Industries, which uses a revolutionary process to recycle plastic waste into pure food-grade PET plastic. Thanks to this revolutionary technology, the brand will be able to achieve its goal of using 100% recyclable plastic for its bottles by 2025!
L'OCCITANE believes in gender equality and expanding the rights and opportunities of women to achieve their goals. Through its work in Burkina Faso since the 1980s, the brand has helped women involved in shea butter production become more independent. It's worth noting that Burkina Faso is one of the poorest countries in the world, and shea butter is referred to as the "women's gold" there. The company's targeted fund has helped these women gain access to microloans, participate in literacy programs, and provide education for their children.
Since 1990, L'OCCITANE's product packaging has included Braille inscriptions (in English, the most widely spoken language in the world). This is not only a way to make our products more accessible to people with visual impairments but also an opportunity to draw public attention to the issue of vision loss.
Through partnerships with NGOs and UNICEF and the work of a special targeted fund, the brand operates in several directions to support the blind and visually impaired. The company helps prevent blindness in children by supplying vitamin A supplements and promotes access to vision screening and ophthalmic care for people worldwide.
To find out the prices of L'Occitane products, you can visit the website or use the Mydutyfree app. If you're planning a trip abroad, take advantage of the opportunity to buy L'Occitane at duty-free shops. And to make your shopping even more enjoyable and cost-effective, consider placing your pre-order on Mydutyfree!